AUTOMOTIVE DIGITAL SUCCESS 2012 

7th Annual KainAutomotive.com Clients & Friends Workshop

Advanced Processes, Tactics, Technology, Digital Marketing Strategies and Solutions for Internet / BDC Operations

Accelerate your internet sales performance beyond the basics through proven practices, cutting edge strategies and techniques that will differentiate your operation from your competitors

Learn how to build on your Internet / BDC operations blueprint and accelerate your performance, regardless of your level of experience

You’ll come away knowing how to achieve internet market leadership through a mix of tried and true techniques along with the unique and speculative 

Break out of your comfort zone and leverage your abilities to serve your customers beyond their wildest expectations and enchant them with how you do business

Join us for our annual Client Workshop and learn from leading industry experts and the experienced KainAutomotive.com training team 

REGISTER AND MAKE YOUR HOTEL ROOM RESERVATIONS TODAY

CALL THE HYATT AT 859-253-1234 AND TELL THEM YOU'RE WITH THE KAINAUTOMOTIVE.COM EVENT. WORKSHOP ATTENDEES STAYING AT THE HOTEL WILL HAVE FREE INTERNET ACCESS.

Agenda Overview: (All events at the Hyatt Regency Downtown Lexington)

BEST IDEA SESSION UPDATE - Every attendee qualifiies to enter the BEST IDEA CONTEST with the WINNERS selected by votes of attendees -

IMPORTANT - PLEASE SUBMIT YOUR IDEA BEFORE NOVEMBER 10TH by email to workshops@kainautomotive.com or by fax at 248-928-5237.  

The best ideas will be shared with all attendees and a vote will take place on Day 2.  The top ideas from the initial vote will allow us to select the lineup for the "Live Idea Presentations" for this session!

$125 winner; $50 second place; $25 third place

OFFICIAL SCHEDULE OF EVENTS - Please check back for updates

Monday, Nov. 14

Noon to 12:30 p.m. - Arrivals and Registration

12:30 pm to 5 p.m. - Welcome and Opening - David Kain, President, KainAutomotive.com

12:35 pm - 1:30 pm Opening Session Kick Off Speaker - Dale Pollak, Founder of vAuto.com

1:30 - 5:00 pm Choose your session:

Internet/BDC Fundamentals Workshop (a refresher session or for new hires)

This session will be led by Greg Wells and Frank Jones and will provide an exceptional foundation for new hires and a valuable refresher for experienced team members.  This will be an abridged version of our proven 8 Steps to Internet / BDC Success and will include a customized Action Plan to drive results at your dealership.

-- OR -- 

Industry Leaders Best Practices Workshop / Vendors Showcase

This session will be hosted by David Kain and Trevor Wilson and will include 5 presentations by well known industry leaders presenting ideas and case studies on how their clients use their products and services to grow their business.   

1:30 PM          Stephanie Borie | Black Book Online

2:00 PM           Jeff Kershner | HookLogic

2:30 PM           Eddie Cawley | AutoTrader.com

3:00 - 3:20       Break & Vendors Showcase

3:20 PM           Laurie Foster | Cars.com

3:50 PM           Aynsley Zulpo |Call Source

4:20 PM           Ed Parkinson | Contact at Once

5 to 7 p.m. - Welcome Reception and Business Conversation

Join us for a casual business conversation while you enjoy a rest after a busy afternoon with Jesse Biter of DealersUnited.com and the team from KainAutomotive.com at the Hyatt Regency 

Tuesday, Nov. 15

8:00 am to 8:15 am - Welcome and Opening

8:15 am to 9:10 am - Digital Success in 2012 - A Game Plan! with David Kain, KainAutomotive.com

9:15 am to 10:15 am - The Magic of Exceptional Phone Skills with Greg Wells, KainAutomotive.com

10:15 am to 10:45 am - Break and Vendors Showcase

10:45 a.m. to 11:05 am - Keynote Presentation by Todd Smith, CEO of ActivEngage - Powerful Beyond Measure "Leading change when you are not in charge"

11: 10 a.m. to 12:00 p.m. - Dealer Best Practices Panel  with leading Internet / BDC Managers (Shaun Kniffin, Germain Motor Co.; Jim Bell, Don Ayres Honda; Terry Moore, Reed Lallier Chevrolet; Brent Palen, Holm Automotive;  and Mitch Gallant, Capital Auto Group-Canada) moderated by David Kain

12:00 pm to 1:00 pm - Lunch and Vendors Showcase

1:00 pm to 1:45 pm - Your CRM is Your Best Friend: How to Get Along and Get Better Results with Trevor Wilson, KainAutomotive.com

1:45 pm to 2:30 pm. - You’ve Been Mystery-Shopped and Here’s What We Learned with Frank Jones, KainAutomotive.com (each attending dealership will be mystery shopped and Frank will release our findings and provide analysis)

2:30 pm to 3:00 pm - Break and Vendors Showcase

3:00 pm to 4:00 pm - Social Success: How Likes, Tweets and Views Drive Sales Now and in the Future with Jared Hamilton, Driving Sales 

4:00 to 5:00 pm - Client  Achievement presentation by Gary Bang, VP of Operations, Tampa Harley - How to use Event Marketing, Social Networking and Motivational Techniques to Grow your business!

5 pm - Action plan updates, door prizes - David Kain and Greg Wells

5:15 pm - Adjourn for evening - EVENING AT YOUR LEISURE - Be sure to talk with some of your favorite vendors and see if you can continue your discussion over dinner!

Wednesday, Nov. 16

7:30 am to 8:00 am - Breakfast and Morning Showcase

8:00 am to 8:10 am - Welcome and Session Opening - David Kain

8:10 am to 9:10 am - BEST IDEA SESSION with Ideas provided by Workshop Attendees - IMPORTANT - PLEASE SUBMIT YOUR IDEA BEFORE NOVEMBER 10TH by email to workshops@kainautomotive.com or by fax at 248-928-5237.  

The best ideas will be shared with all attendees and a vote will take place on Day 2.  The top ideas from the initial vote will allow us to select the lineup for the "Live Idea Presentations" for this session!

$125 winner; $50 second place; $25 third place

9:10 am to 10:10 am - Roundtable Discussions on Critical Topics facilitated by Automotive Industry Leaders - You will be able to select your preferred topic and attend that roundtable.

10:10 am to 10:30 am - Morning Break and Vendors Showcase

10:30 am to 11:00 am - Presentation - The Future of Automotive Marketing "Understanding and Delivering an Inbound Marketing Strategy that will Revolutionize your Website Lead Generation" with Todd Smith, CEO of ActivEngage.com

11:00 am to 11:45 am - Automotive Digital Success 2012: From Great Ideas to Exceptional Profits with David Kain, KainAutomotive.com

11:45 am to noon – Wrap-Up Session:  Complete action plans, door prizes, submit 2012 commitments and adjourn

Vendors Showcase participating companies:

THIS DRAFT AGENDA MAY BE REVISED AND FINE-TUNED BETWEEN NOW AND THE ACTUAL EVENT SO YOU CAN BE SURE YOU'RE GETTING THE LATEST AND THE BEST INFORMATION AVAILABLE

For any questions please contact us by phone at 1-866-546-3428 or by email at Workshops@KainAutomotive.com

ROOMS ARE AVAILABLE AT THE HYATT REGENCY.  PLEASE LET THE RESERVATION AGENT KNOW YOU'RE WITH THE KAINAUTOMOTIVE.COM EVENT. CALL 1-859-253-1234. ALL WORKSHOP ATTENDEES STAYING AT THE HOTEL WILL HAVE FREE INTERNET ACCESS.